One of the most common reasons a website might take forever to load: the owner is using enormous image files. A slow site undermines your search rankings and revenue because people click away from sites that don’t load (or aren’t well designed, tbh). There’s no tortoise and hare moral of this story. Oh, and just to kick you while you’re down, Google penalizes you for having a slow website. Know what makes it even worse? When you know you’re losing organic traffic and conversions because site visitors get impatient.
